Sustainability is a fundamental Pottery Barn brand pillar. For Earth Day 2021, I was tasked with re-designing the Sustainability page to highlight where PB’s products come from and why it matters.
The result was elevated design that better educated the customer on Pottery Barn’s extensive sustainability initiatives and background.
The re-design introduced new functionality to the site experience, on both the front and backend. The page was also translated into a larger, fully integrated campaign across the PB brand and WSI sister brands.
