Strawberry Overalls

Strawberry Overalls is an online children’s retailer, aptly named after the founder’s favorite childhood outfit – a pair of overalls with strawberries all over them. The brand intends to be a playful and fashionable place for parents to shop for high-quality, on-trend kids’ apparel in an environment that is not too serious nor too juvenile.

The design challenge was to create a brand identity and creative guidelines that encapsulate this ethos and better define the look, feel, and messaging of the brand. The client’s end result was polished branding with a 20-page brand guidelines book, multiple logo formats, and hand-drawn brand patterns. I also designed retail packaging and printed assets for the client.